The Grove in Hertfordshire has introduced a frequent player, dynamic points-based programme that unlocks significant savings across its golf operation. This including green fees, tuition, retail and selected food outlets.
An evolution of its popular Green Book scheme, the Clarendon Collection programme is managed via its own online portal and app. Customers can use their points to pre-book golf at preferential rates on the Kyle Phillips-designed Championship course.
The naming of Clarendon Collection, and its two packages, celebrates The Grove’s rich history. It was the family seat of the Earls of Clarendon. The heritage that dates back to the 1600s.
Anna Darnell, Director of Golf and Leisure, said:
«Clarendon Collection is a major step forwards from our previous Green Book programme which was, essentially, a summer-only initiative. Customers can now use our flexible points system all-year-round and have greater control of when they wish to play golf, and what savings they can make.»
In addition to receiving points for green fee purchases, Clarendon Collection account holders receive additional benefits, including a complimentary playing lesson from one of the PGA Golf Professional team, a Trackman game analysis session on the range, further discounts on future golf lessons, plus significant savings on food and retail.
The account holder will also be given the opportunity to hold their official golf handicap at The Grove, a service only available to Clarendon Collection customers.
Read more: The Grove