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Cutting-Edge Technology Revolutionizes Golf Course Management


Portugal’s Troia golf course has implemented the perfect software at the optimum time as Golf Manager transforms its online booking and administration processes.

The European Top 10 venue (3rd hole pictured above) is making sure it has the latest technology to thrive and attract golfers to the esteemed course, while also encouraging repeat visits. 

The Golf Manager software has allowed the course to revolutionize the visibility and control that it has over its golf facilities and operate more efficiently, including the streamlining of the online booking process which has now become a crucial part of the business cycle after the coronavirus pandemic.

The customer journey less complicated

The new system has also simplified and modernized other aspects of the club’s operation, including the tee sheet, CRM (customer relationship management system) and membership administration

Also the customer journey is now less complicated and quicker, making it easier than ever for golfers to enjoy one of Europe’s best courses.

The seaside 18-hole championship course, located just an hour from Lisbon on the beautiful sand-skirted Tróia Peninsula on the Atlantic coast: It boasts panoramic views of the ocean and Arrábida mountain range and is renowned for its challenging links holes and natural beauty.

Designed by legendary American golf course architect Robert Trent Jones Senior, Troia’s par-72 course stretches 6,317 meter along the beach and is a stern, enjoyable test for golfers of all abilities, Requiring them to play a multitude of shots through a combination of pine trees and indigenous coastal plants. With small, narrow greens and bold bunkering adding drama to the round.

Alexandre Barroso, Troia’s golf director, said:

“We have been waiting for software like this in Portugal for a long time, with compliance from the Portuguese authorities. We have already had excellent feedback from visitors and members on the new sleek process and we are confident that it will have a positive impact on business levels as golfers find it quicker and more straightforward to book a round at Troia, which will hopefully encourage them back for more.” 

Read more: Troia Golf Course