According to Golfdatatech for the UK, Germany and Sweden, and Sports Marketing Surveys Inc. for France, TaylorMade was the #1 selling metalwood brand in Europe in he first quarter of 2015.
TaylorMade launched both its R15 and AeroBurner family of metalwoods at the start of 2015, utilising breakthrough technologies such as Inverted Cone Technology, Thick-Thin Wall Castings, Movable Weights and Low-Forward Centre of Gravity in the R15, and an Aero hosel, raised centre crown and rounded toe section in the AeroBurner metalwoods.
According to a recent consumer purchase behaviour study conducted by research company Golfdatatech in January, TaylorMade continued to be recognised as the leading brand for Innovation and technology.
R15 Driver emerging
TaylorMade’s metalwood success has continued on tour, with the R15 Driver quickly claiming the No.1 Driver Model according to Sports Marketing Surveys Inc. & Darrell Surveys. This since R15’s first week on the European Tour at the Abu Dhabi HSBC Championship, and R15 has since continued to remain in the top spot. In addition there has been multiple Tour Professional wins worldwide using both R15 and AeroBurner products.
In addition TaylorMade’s metalwoods have earned numerous accolades across industry awards in Europe and elsewhere. In the much coveted Golf Digest’s Hotlist 2015, the R15 made history again becoming the only driver to earn 20 out of 20 stars, with five stars in the categories of Performance, Innovation, Look/Sound/Feel and Demand. This marks the second consecutive year for TaylorMade Golf to earn 20 out of 20 for a driver model in Golf Digest’s Hotlist.
David Silvers, MD atTaylorMade-adidas Golf EMEA, commented the strong start to 2015 for TaylorMade Golf:
— At TaylorMade we are committed to innovation to drive the best in product performance. Our results for Q1 are great validation that golfers at every level, from the professional tours to the club player, recognise that TaylorMade is the brand best positioned to help them maximise their game.
Read more: TaylorMade Golf web page