Coinciding with the 200th birthday of Old Tom Morris, a new digital platform in Scotland is inspiring golfers near and far to plan golf breaks and make the most of the country on and off the course.
«Scotland, Where Golf Began» was launched earlier this year as an industry-led initiative. It is designed with the aim to be the No. 1 resource for golfers looking to enjoy stay-and-play trips to the holy grail of the sport.
Name from golf’s origin
Taking its name from 1457, when the game of golf was first recorded in writing in Scotland, the not-for-profit concept is the work of a collective across the industry. Regional golf tourism groups, golf clubs, tour operators and accommodation providers are working together across Scotland to promote the dedicated website and growing social media channels.
Through the creation on a daily basis of eye-catching photography, wonderful short films, insightful stories and fascinating podcasts, Scotland, Where Golf Began is showcasing the entire golfing landscape , and aims to inspire golfers to visit Scottish shores. Scotland is offering a great variety with over 550 venues, each unique and challenging for all ages and abilities. Scotland, Where Golf Began .
From famed championships layouts to journeys off the beaten track to 9-hole gems, there are many excellent options for those looking to book a golf break in 2021 and beyond. The website also features place to stay for all budgets, areas to explore and a dedicated magazine section full of engaging content.
Recovering from the Covid-19 challenges
Allan Minto, Project Manager for Scotland, Where Golf Began, said:
“Scottish golf tourism needs support now more than ever before to recover from the challenges of Covid-19. “In addition to providing advice and support to golf businesses across the entire country, the introduction of the new national consumer facing web platform provides one entry point and easy access to all the information you need to plan a golf break in Scotland. Storytelling features prominently in the form of inspiring stories, videos and podcasts, encouraging more engaging and meaningful golf tourism experiences. This will become the ‘go to’ website for all golfers planning to play golf in Scotland.”
Neil Hampton, General Manager at Royal Dornoch Golf Club, commented that this is a hugely important time to promote Scottish golf tourism and allthe wonderful venues.
Read more: Where Golf Began