Callaway has announced the launch of its new Mack Daddy 3 Milled Wedges, that will be available on September 4th. The company claims it’s the most complete wedge line they have ever created, saying Mack Daddy 3 will be offering unique grinds and groove packages for every condition, every swing and every golf shot.
Crafted and shaped by Callaway’s Master Wedge Designer, Roger Cleveland, the new MD3 Milled Wedges offer a choice of three different grinds (S-Grind, W-Grind and C-Grind) and a Progressive Groove Optimisation system which employs three different groove patterns to increase spin as loft increases, setting a new benchmark in versatility and performance.
Available in either Satin Chrome or a new Matte Black finish, all MD3 Wedges have been engineered with milled Mack Daddy grooves and laser micro grooves for the ultimate in control.
Commenting on the new wedges, Roger Cleveland said:
“By increasing each groove’s wall angle and therefore the aggressiveness, as you move higher in loft we can now give players better control and the ability to stop the golf balls more efficiently.”
“Typically, a player will create their most spin with around a 50° wedge and their spin will then drop off as they go higher in loft. However, thanks to Progressive Groove Optimisation, our MD3 Wedges generate greater spin as the loft increases, giving maximum control when and where the golfer needs it,” he added.
Three sole grinds are offered to match perfectly to swing styles and typical conditions a golfer may encounter: The S-Grind for normal conditions, the W-Grind for soft conditions and the C-Grind for firm conditions.
Neil Howie, President and Managing Director of Callaway EMEA, said:
“Callaway has gained significant market share in the wedge category over the last two years and our momentum in this category is at an all-time high.The MD3 Wedges have a fresh look and unique story and with the success of the Mack Daddy 2 lines, plus the buzz around our recently launched PM Grind Wedges, we have a great opportunity now to seriously grow our business in this category, offering golfers real game enhancing, specialist products.”
The new MD3 Wedges will be available in store from September 4th and feature a True Temper Dynamic Gold Wedge Shaft and Lamkin UTX grip as standard.
Read more: Callaway Golf